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Paul Watts

Chief Executive Officer

Paul is a 30-year veteran of the enterprise software industry, who has held executive leadership roles in all 3 regional geographies – North America, EMEA, and Asia-Pacific. Primary expertise is in the design and implementation of Go-To-Market transformation initiatives centred around the customer experience.

Paul has recent experience covering a variety of emerging technologies including Robotic Process Automation, and Intelligent Automation, as well as a broad spectrum of vertical market knowledge. Paul is passionate about employee wellness, and as such is a non-executive at the early stage start-up GoVida.

David Littler

Chief Technology Officer

David has over 20 years of experience in operational and technical consulting, helping organisations to address their most complex, heart-of-the-business issues. With a proven track record of leading and delivering technology strategies, David works with clients to enhance their operating models and improve business performance.

David's extensive knowledge of product design and development has enabled him to implement multiple large-scale programmes involving information management, process improvement, and business intelligence. David's wide-ranging practical experience is backed by an MBA from Manchester Business School.

Prior to his current role, David held a wide range of leadership positions at organisations such as KPN, Olivetti, Getronics, and Wang.

Hayley Munro

Chief Customer Officer

Hayley has more than 20 years of experience growing and transforming software companies. In her most recent roles, she has successfully led both expansion and transformation across the EMEA and International regions for FICO, Ellucian, and most recently, Medallia.

Her key expertise is in leading the Customer Organisation of both SaaS and Enterprise Software companies, including Professional Services, Customer Success, Support, and Sales functions.

Prior to working in software, Hayley also worked for Capital One, Barclaycard, and other financial institutions in both IT and Marketing roles.

Tracey Palethorpe

Head of Marketing

Tracey has more than 20 years of marketing and agency experience across a broad range of industries.

She has extensive knowledge in launching B2B and B2C brands, driving product development, and delivering bespoke campaigns across Europe, led marketing teams across direct to consumer, B2B businesses, and successfully led a number of Global brand sponsorship projects for a number of large scale clients.

Astrid Marker

Director of Projects

Astrid is a positive, enthusiastic, and dedicated procurement and project management professional with seventeen years of experience in procurement systems development and implementation within greenfield and step-change procurement organisations, including large media companies, global outsourcing services organisations, international airlines, and software companies.

Astrid enjoys the challenge of projects, forming concepts and ideas to implement new solutions to improve working practices and procedures. A highly organised, extremely self-disciplined individual, with strong analytical skills.