Value of Product Data


Create the market leading offerings that your customers deserve

Product data is a unifying force across companies because many groups of people are involved in developing, launching, shipping and selling products to customers and partners.

Information across these stakeholders, channels and mediums is collected, shared and analyzed in order to achieve the business objective of generating revenue.

However, it’s vital that product data is correct and accurate for reporting, analysis and business processes. Its maximum value can only then be realized by gaining insight from questions such as:

  • How do I design a product that fills a very specific gap in the market?
  • How do I get the pricing of my products right?
  • How can I raise profit margins without raising my prices?

Product data that is enriched with other sources of information produces even greater visibility and insight. But it’s important to have the right tools and capabilities to support the efficient collection, aggregation and transformation of data into answers.